Growing Grapes and Winery Escapes

Oklahoma events and family travel blog. Resources for wine tasting, RV sites, Oklahoma outdoors, river camping, grape growing, winery tours and promotional events in Oklahoma.

Friday, August 27, 2004

When to Send Winery Marketing E-Mails

More and more Oklahoma wineries are now setting up email subscribers lists. The viewers that sign-up for these emailed winery newsletters get the early word on things like wine festivals, harvest activites, barrel tastings and other special events at the winery.

If your winery is sending out an email newsletter or thinking about hiring some help to get your winery's direct marketing campaign started, you may benefit from reading an article recently posted by InternetWeek magazine.

The Best Times To Send Marketing E-Mails By

The delivery rate for permission-based e-mail marketing campaigns varies by up to 10 percent, depending on the time of day and the day of the week that messages are sent. According to research from Return Path, delivery date and delivery time are just as critical to the success of e-mail marketing campaigns as ISPs and spam filter triggers.

Based upon the results of their research, Return Path recommends the following guidelines to improve deliverability rates of permission-based e-mail marketing campaigns:

  • Send e-mails on weekdays rather than weekends.

  • Send e-mails on weekdays between 6 a.m. and 10 a.m. EST.

  • Send e-mails on the following days (in descending order of delivery success): Monday, Tuesday, Thursday, and Wednesday.

Internet Week Article: The Best Times To Send Marketing E-Mails

Wednesday, August 18, 2004

Oklahoma Wine Festival September 18 2004 at Nuyaka Creek

Join a fun celebration of fine wines during the Nuyaka Creek Winery September Harvest Festival!

More than just a showcase for great wine, the festival offers a fun filled day in the country, live music and the chance to visit with other Oklahoma folks interested in building a great wine industry for our state.

This Spring we had a terrific line up of 30 different Oklahoma wines to taste, and great bargains on rooted wine grape vines to start your own vineyard!

Whether wine is your livelihood, your avocation, your hobby, or just something you'd like to learn more about, the Nuyaka Creek Winery Harvest Festival is an event that is not to be missed.

Monday, August 16, 2004

Learn the PR Secrets of Successful Wineries

How do you compete against 10,000 wineries?

There are more than 2000 wineries in America, and many thousands more overseas, trying to sell wine to American consumers. To do so, they must find a way to gain favorable attention so they can sell their wine in spite of excess supply and tough competition.

A new book by Harvey Posert and Paul Franson, called Spinning the Bottle, provides a collection of essays written by public relations professionals in the industry, who tell war stories and offer tips on what to do and what not to do.

The winery giants of the Central Valley are well represented in the book, with chapters dealing with E.&J. Gallo, Bronco Wine Co. and Delicato Family Vineyards.

Posert, a wine industry public relations veteran who directed PR at The Wine Institute and Robert Mondavi, has become the spokesman for Two Buck Chuck, Bronco's runaway success story. He writes about the lessons to be learned from that phenomenon.

Wine Industry Public Relations books like this one don't come cheap. For evidence of this, check the going price on: Successful Wine Marketing by Kirby S. Moulton and James T. Lapsley.

Tuesday, August 03, 2004

Woodward Oklahoma Fall-A-Days Festival

The good folks in Woodward, Oklahoma are looking for Oklahoma wineries to participate in their Annual Fall-A-Days Festival.
In the month of October, K-1O1/KWOX-FM, Z-92/KMZE-FM, and KOMI-TV here in Woodward will be hosting our annual “Fall-a-Days” trade show. This show has been a very successful annual event for the past 17 years. It is a show that attracts thousands of people and a large number of vendors.
For years we have tried to develop a plan that would attract MADE IN OKLAHOMA EXHIBITORS to this show. With the change in Oklahoma laws regarding Oklahoma Wine and Beer sales and “off premises” wine tasting allowed at Festivals, this OCTOBER we will change the setting and host Northwest Oklahoma’s first ever MADE IN OKLAHOMA PRODUCTS & WINE FESTIVAL in conjunction with our FALL-A-DAYS trade show.

Don't miss your chance to join the fun!